Although it is famous as the largest video and live streaming platform in the world, users will soon be able to access multiplayer games on YouTube.
YouTube, one of the most popular video streaming platforms in the world, expands its services and explores new ways to attract users. After becoming the main place for videos, music and educational content, the company now tests the integration of multiplayer games on the platform. This initiative is part of a wider effort to turn Youtube into an interactive space, where users can do more than watch content-they can interact and have fun in real time.
YouTube wants to expand its influence and time spent by users on the platform, adding multiplayer games. This means that users will be able to access simple mini-games asMagic Tiles 3 orLudo Club, directly on the platform. They will be played in real time with other users, making youtube not only a video space, but also an interactive gaming platform.
The new feature is part of the games collection “Playables”, which includes light and free games. This collection was tested on YouTube for about a year, and in May this year, it was open to all users, after previously accessible to those with premium subscriptions. Currently, the catalog offers over 130 games, covering various categories such as action, puzzles, simulators or sports.
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YouTube is not the only platform that uses games to increase users' involvement. Other companies such as Netflix and LinkedIn have also introduced such options, trying to maintain the active audience longer. However, YouTube bets on an interactive approach through these multiplayer games, creating a more connected community and diversifying the entertainment options available on the platform.
