Google recently launched new AI-based tools to help retailers optimize their holiday 2023 promotion strategies and better engage with potential shoppers. Specifically, it's about some tools based on artificial intelligence for Google Ads.
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Campaign strategies Performance Max will be able to be guided by artificial intelligence (AI).
Early adopters of campaigns Performance Max, moving from standard campaigns Shopping, reported an average increase in conversion value of 25% at similar ROAS levels.
Platform Google Ads can now optimize campaigns for high-value new customers. Thus, companies that use Performance Max they can now focus their spend on new, valuable buyers while keeping existing customers close as well.
Artificial Intelligence for Google Ads / Merchant Center
Another newly introduced feature for the effectiveness of advertising campaigns during the holiday season of 2023, is “Product Studio“.
Product Studio is a suite of free AI-powered tools that help marketers or agencies set advertising campaigns to save time and resources while contributing to the improvement and creation of high-quality product images.
With these tools from Merchant Center Next, utilizatorii pot să genereze scene, să mărească rezoluția imaginilor și să editeze fundalurile. Noile imagini pot să atragă mai mulți clienți atunci când sunt distribuite pe canalele de marketing.
Video and 3D images introduced in Google Merchant Center
Google extinde accesul retailerilor la adăugarea de conținut 3D în rezultatele căutării, raportând că cumpărătorii interacționează cu imaginile 3D cu aproape 50% mai mult decât cu cele statice.
Retailerii pot acum să trimită resurse 3D ale produselor prin intermediul Google Merchant Center pentru a oferi mai multe listări gratuite interactive.
În plus, Google folosește imaginile de produse pentru a genera automat videoclipuri și clipuri YouTube Shorts pentru campanii.
In conclusion, if you already have an online store that you promote through Google Merchant, it is good to use the new artificial intelligence tools as soon as possible for Google Ads.
