First of all, I have to start with blitztech.ro. A site with news from the IT sphere, IT&C, very well done. Clean design, easy to navigate, updated almost daily and with impeccable quality of articles. It can be seen that some people work for him who, above the income from that site, emphasize the quality of the information. It is strange, however, that they only have 2,500 visitors/week (source: trafic.ro). It deserves more. I have the site in the rss reader for more than a year, and every time I entered blitztech.ro, I found something interesting. Especially their last post: Cel.ro or how to steal on the net (16-09-2008).
Who is cel.ro? The site belongs to the company SC CORSAR GROUP SRL, and it seems to be one of the biggest magazine online IT&C (retailer online
it is) from Romania, which according to my calculations, exceeds 10,000 visitors per day. They have a very varied range of products. From network and software, until PC component and office desk. More recently, CEL.ro, they want to increase their "sphere of online activity", by establishing a "news portal" (stiri.cel.ro) IT, IT&C. It would be a great advantage for an online store if it built an IT News blog. An IT news blog would have the ideal target audience for an IT online store. Right, right? In addition, it is also very easy to build and optimize (SEO). Well... that's what the people from cel.ro also thought about, except that there are enough blogs that provide daily news from this field... and the best ones, in the opinion of cel.ro, are actually blitztech.ro.
Promotion policy / SE optimization a cel.ro, is as simple and cheap as possible. Why pay two or three editors to collect data, edit an article and "publish" on a blog? it install a WordPress on a subdomain of cel.ro (stiri.cel.ro, it was their choice), a graphic theme is placed, and steal the content from IT news blogs. Nice, right? Blitztech.ro is just an example, which could continue with Pcnews.ro, IT Portal, ROL.ro, s.a.m.d. This "promotional culture" of cel.ro dates back to 2006. At that time, they were copying content from other blogs. Gender: victorkapra.com. In the meantime, they deleted their blog and relaunched it in strong in the second half of February 2008, on the work of the editors from blitztech.ro.
I invite you to continue reading the article on blitztech.ro: Cel.ro or how to steal on the net
The sad promotion policy of an online retailer, with a tradition of 4 years in the field. Will this alone be the key to success in Romania?
