Announced at Google I/O 2023, Search Generative Experience (SGE) represents implementation generative artificial intelligence In the experience of searching and displaying results in the engine Google Search. An experimental version of Google Search, capable of generating contextual answers to complex questions.
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What is it and how does the Search generative experience change the classic search on the Google Search engine?
Google SGE leads the search experience to a completely different level than the one we have been used to so far. Using the generative artificial intelligence, the user can receive contextual answers to complex questions, directly in the search engine. Thus information is obtained in a much shorter time than in the case of classic searches, where the user must enter a search expression, and then access the web pages displayed in Google results.
There are three ways in which SGE uses generative artificial intelligence to make the search experience.
AI Snapshot (A instant AI)
A remarkable aspect of the SGE is represented by its snapshots activated by artificial intelligence. When a user types a query, the SGE provides an overview of the subject, including a summary and essential points. This feature helps users quickly understand new topics and sail through an ocean of information easily. Artificial intelligence takes over the heavy task, extracting and presenting relevant information from the entire Internet to enrich the user search experience.
Conversational mode (SGE)
It is the conversational way in which he answers the subsequent questions, while keeping the context of initial search. So the user can request “A mountain place for next weekend near Vienna“, and after the SGE provides the list of options, the user can still ask: “How will the weather be in the first 3 suggested locations and why do I need to put in your luggage?”.
Vertical Experiences (Search Generative Experience)
Google has been and is still careful about specific fields, such as online shopping. They often require exploration from multiple angles or dimensions. SGE improves these searches by providing detailed understandings to help users make informed decisions. In shopping scenarios, the SGE generates instantaneous of significant factors to consider and a range of product options, helped by the support Shopping Graph.
In an example presented by Google, the user can ask directly in the search bar: “What’s better for a family with kids under 3 and a dog, Bryce Canyon or Arches?“, and before the web results, Google will display a contextual response using generative artificial intelligence.
The user will be very quick to get an idea of where to plan the future trip.
This implementation of generative artificial intelligence will radically change many industries that depend on the Google search engine. From tourism to online stores, they will all have to win if they know how to Optimize web paginilie and applications for Google SGE.
As for product searches, results AI They will be much more optimized on the user's preferences and its requirements.
As with other high language models (LLM), and it has the ability to remember details from the previous conversation and to respond or provide information in natural language. So by prompts, the user will be able to obtain detailed information about the desired product, directly in Google Search.
The way of displaying products in the search engine is not a news for Google. Magzine owners Online already promote products through Performance Max (Google Ads / Merchant), but it will be interesting how the future good practices will look like SEO for results Search Generative Experience (SGE). Most likely the products will have to contain as much details.
Therefore, both simple users will soon have new Google search engine experiences, while business owners depend on the online environment, and especially on Google, will be facing new challenges. Will remain to be seen how SGE will change the future of online and business stores care depend on Google Search.
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The new SGE feature will be available in the Google Chrome browser for Desktop (Mac, Windows), the Google app for iOS or Android.
Google Search Generative Experience (SGE) is currently in the testing stage, being available for a limited number of USA users.
